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OVERVIEW AND ANALYSIS OF EXCLUSIVE AGREEMENTS UNDER COMPETITION LAW – AMAZON AND FLIPKART CASE STUDY

The term exclusivity holds a significant value in the marketing channel ranging from the distributers to the suppliers and the consumers as well. It simply means conferring rights to a person or an entity that its competitors do not have. Exclusivity can be in granting specific rights and privileges or it can also impose a restriction. Either way, these rights, and restrictions are given to a