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In recent years, the issue of privacy has become increasingly important as technology has advanced to allow for unprecedented levels of surveillance and data collection. This has led to a growing


The Growing Importance of Privacy in the Digital Age

 In recent years, the issue of privacy has become increasingly important as technology has advanced to allow for unprecedented levels of surveillance and data collection. This has led to a growing concern among consumers about how their personal information is being used by corporations and governments alike. This concern has led to the development of new privacy laws, as well as growing public demand for greater protections.

In today’s digital age, where we are constantly connected to the internet and our data is being collected and shared by companies, the issue of privacy has become increasingly important. As we conduct more and more of our daily lives online, from shopping and banking to socialising and entertainment, the amount of personal data being collected about us has grown exponentially. This has raised concerns about how this data is being used and who has access to it. For the years, several high-profile data breaches have made headlines, exposing the personal information of millions of individuals to hackers and cybercriminals. These breaches have led to a growing sense of unease among consumers about the safety and security of their data online.


 The growth of surveillance capitalism has become a significant reason for the heightened apprehension. In recent years, the emergence of surveillance capitalism has led to a growing concern about privacy infringement. This term was introduced by “Shoshana Zuboff” in her book, “The Age of Surveillance Capitalism[1]” According to the author, surveillance capitalism refers to a new economic system that has evolved in the digital age, in which companies like Google and Facebook have constructed their business models on the collection and commercialization of personal data. This has resulted in a situation where our online activities are tracked and analyzed, from the websites we visit the products we buy.

Companies are gathering vast amounts of data about us, often without our knowledge or consent, and using it to drive their businesses. This has led to serious concerns about how this data could be used, from identity theft to corporate espionage. One of the major implications of surveillance capitalism is the erosion of personal privacy. As companies collect more and more data about us, it becomes increasingly difficult to keep our personal lives private. Our every move online is being monitored, which can make us feel exposed and vulnerable. Another implication is the potential misuse of personal data. Companies could use this data to manipulate consumer behavior or target vulnerable individuals for financial gain.


The term surveillance capitalism is a business approach where companies gather and evaluate significant amounts of personal data to make a profit. This practice has raised concerns about privacy since individuals may not have a complete understanding of the scope of data collection or how their personal information is being utilized. Some issues linked to data collection and use in surveillance capitalism include a lack of transparency by companies, targeted advertising that may limit exposure to different perspectives and manipulate behaviour, security breaches that can expose sensitive information, and the potential use of personal data for surveillance purposes, which could threaten civil liberties.

Here are some concerns related to data collection and usage concerning surveillance capitalism:

1) Lack of transparency: A significant concern with surveillance capitalism is the lack of transparency from companies regarding the collection, methodology, and usage of personal data. This is particularly problematic when personal information is being sold or shared with third parties without the individual’s knowledge or consent.

2) Targeted advertising: Companies can leverage personal data to develop targeted advertising strategies that have a significant impact on consumer behaviour. Nevertheless, this approach may also result in a feedback loop where individuals are only presented with content that confirms their pre-existing beliefs or biases, potentially impeding their access to diverse viewpoints.

3) Manipulation of behaviour: It enables companies to leverage personal data to produce customized content and suggestions, but this approach can also be used to manipulate behaviour. For instance, social media platforms can display content to users that are intended to elicit an intense emotional reaction or maintain their engagement with the platform for longer durations.

4) Security breaches: Another significant risk associated with surveillance capitalism is the potential for security breaches due to the collection and storage of personal data. Inadequate security protocols by companies can result in data breaches that can compromise sensitive information.


 In response to the growing concerns regarding privacy violations, governments across the globe have taken steps to protect consumers’ privacy. One of the prominent examples is the European Union’s introduction of the General Data Protection Regulation[2] (GDPR) which gives consumers greater control over their data. Companies are now required to obtain explicit consent from consumers before collecting their data and allow them to access and delete their data as per their choice.

So, in Europe, there is “The General Data Protection Regulation (GDPR)” which is a data privacy law enacted in May 2018 to safeguard the privacy of EU citizens and regulate the use of their personal data by organizations operating within the EU. The GDPR aims to curtail the influence of surveillance capitalism, a business model where companies amass large quantities of personal data from users to monetize their services. The GDPR endeavors to give individuals greater authority over their personal data and restrict companies from using it without their explicit consent. It comprises various provisions that specifically target the issue of surveillance capitalism, such as requiring companies to seek explicit consent from individuals before collecting or using their personal data, mandating that companies provide individuals with unambiguous information on how their data will be utilized, and granting individuals the right to access, delete, or restrict the usage of their personal data. Companies that fail to comply with these provisions face substantial penalties. Overall, the GDPR represents a significant response to the issue of surveillance capitalism, but its effectiveness depends on the extent of enforcement and the willingness of companies to adhere to its requirements.


 In the United States, the situation is more complex. While some states have passed their privacy laws, there is currently one federal privacy law that applies across the country which is the Privacy Act of 1974[3].

In the United States, there is a lack of a comprehensive federal law that governs the collection and use of personal data by companies, resulting in a confusing and inconsistent regulatory environment. Some states, such as California, have implemented their own data privacy laws, including the “California Consumer Privacy Act (CCPA)[4]”, which grants individuals certain rights related to their personal information. However, the CCPA only applies to companies operating in California, leaving other states without comparable data privacy regulations. This creates challenges for both individuals and companies, with individuals struggling to navigate complex privacy policies and companies having to comply with varying state-level regulations. Therefore, it is increasingly recognized that federal action is necessary to establish a consistent and comprehensive data privacy framework that can regulate the collection and use of personal data by companies in the United States, protect individuals’ data, and limit the power of companies seeking to profit from it.


The issue of balancing privacy and innovation in the tech industry is a complex one that requires careful consideration of various factors, including the growing impact of surveillance capitalism on privacy rights. On one hand, the tech industry has played a significant role in driving innovation, creating new products and services, and improving people’s lives. However, as technology continues to evolve and become more sophisticated, there are growing concerns about the impact on privacy and data protection.

Surveillance capitalism is the practice of collecting and analysing massive amounts of personal data from individuals to fuel targeted advertising and other profit-driven activities. This has raised concerns about the potential for abuse of personal data and the erosion of privacy rights. To address these concerns, there is a need for a balance between privacy and innovation in the tech industry. This can be achieved through the development and implementation of robust privacy laws and regulations that protect individuals’ privacy rights while also allowing for innovation and economic growth. Some possible steps that could be taken include Strengthening existing privacy laws to ensure that individuals have control over their personal data, including the right to access, delete, and correct their data. Developing new laws and regulations that require companies to be transparent about their data collection and usage practices. Promoting the use of privacy-enhancing technologies, such as encryption and anonymization, to protect individuals’ privacy. Encouraging the development of ethical guidelines and standards for the use of personal data in the tech industry. Educating the public about the importance of privacy and how to protect their personal data.


The future of piracy laws in the era of surveillance capitalism is uncertain due to the constant evolution of technology and corporate interests. The enforcement of laws may become even stricter, and companies may resort to advanced surveillance techniques to catch offenders, which could lead to a reduction in piracy rates. However, this may also infringe on individual privacy and freedom. Alternatively, piracy laws may become more relaxed or obsolete as people become more accepting of freely sharing and consuming digital content. This shift may result from growing awareness of the negative effects of surveillance capitalism on personal privacy and society. Furthermore, as creators adopt open-source models and direct-to-consumer distribution, traditional copyright laws may become less relevant. The future of piracy laws will be influenced by various factors, including technology advancements, public opinion, and corporate interests. Policymakers need to balance protecting intellectual property with preserving individual rights and freedoms while also promoting innovation and creativity in the digital age.

Author(s) Name: Siddharth Gupta (Advocate)



[2] —,to%20people%20in%20the%20EU. — The General Data Protection Regulation (GDPR) was drafted and passed by the European Union (EU), it imposes obligations onto organizations anywhere, so long as they target or collect data related to people in the EU.